Archive for August 14th, 2015

In tour with Liverpool FC or summit for partners 2015

Friday, August 14th, 2015

For several years, we have been gathering key partners from Malaysia (in Singapore, by the way) and holding a summit. You ask, why? Let’s say, it is quite important to have good relations with partners on Forex. Of course, there is e-mail, skype, and video conferences, but live communication is still significant in the 21st century.

Every time, summits were carried out in a friendly but business atmosphere. However, they lacked something – until we became partners of Liverpool FC. We are not just partners but sponsors of the tour that was finished in Malaysia thanks to its wide popularity in the country. At first, there was a summit and a football game, and then we decided to combine! What is more, strangely enough, the summit for Malaysian partners took place in Malaysia for the first time.

We spent three days in Malaysia and two days, for the way there and back again. At 08:00 a.m. July 22, we arrived in Kuala Lumpur and immediately started working according to our extremely tight schedule and fighting with jet lag. Almost in an hour, we were already completing final arrangements. Then we headed towards hospitable hotel Saujana where our summit was held and the Liverpool team stayed. But the summit was to begin only the next day and we went making a commercial clip at first. Our clip’s stars Simon Mignolet, one of the world’s famous goalkeepers, and talented Portuguese Joao Teixeira dealt with their parts very well. The videos are still in progress but we can unveil that one of them is devoted to another grand occasion in Malaysia featuring Liverpool FC as well.

Next day, the main event – the summit – began. After a short speech, InstaForex Development Director Pavel Shkapenko didn’t hurry to leave the stage as he had to play an unusual for him role of a moderator for the speech of Liverpool FC legend Robbie Fowler!

You wonder how did he get into the financial summit? We have been working in sports marketing for 5 years and we understand how much we can learn from famous sportsmen. Robbie preferred an interactive lecture to a boring speech and for 50 minutes was answering various questions of the guests who wanted to know his secret of success. He coped with this ‘interrogation’ greatly and then took part in a massive photo shoot.

After it, Robbie left the conference and we got back to work…

And work…

And even more work!

In the last photo you can see that it was not easy to keep up such a pace, but we were ready for it. Thus, combining business and pleasure, we went to an open training of Liverpool FC. Moreover, we organized a competition and four winners took part in the photo session with the first-string squad.

The great four also went to a football match in a company of the team and police escort. Other participants, including the Russian staff, got stuck in a severe traffic jam.

The training was a real performance. In fact, it was a mini-match (with a 30-minute times) between the Liverpool and Malaysian Super League teams. It is said that games between strong and weak teams are the best for young footballers to learn from.  It was a match of this kind: the Liverpool team scored as many goals as they liked and the final score was 7:00.

The first part of the second and last day was devoted to business while the afternoon consisted of a festive cocktail party and a game between Liverpool FC and Malaysia’s team. It was difficult to decide which team to support: all summit participants supported both their compatriots and the Reds.

That is why they tied: the fast goal scored by the Malays was returned by a brilliant Adam Lallana’s goal. In fact, we did not have enough time to watch the game up to the end as we had to go the airport. This was the only disadvantage of our trip.

The business part of the summit gave us a whole myriad of business ideas which we have already started to put into action with our Malaysian colleagues. At the same time, all evening events were also very impressive. Any business is based on both products and shared emotions.  At the summit, each of us experienced overwhelming feelings.

More pictures you can find here